파워포인트 자료의 특성상 목차로 갈음.
1. Introduction
2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning
3. Strategic Market Planning Process
1) Conducting thePlace audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan
파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we satisfy customer’s taste with menu?
• Price : What is competitive price of menu?
• Place : What is the best way to impr
Tourist Places in Switzerland
A tourist planning for a Switzerland Tour is always inquisitive about the tourist places to be visited during that Switzerland Tour. Fortunately in the whole of Western Europe, which is thronged by the travellers during the vacations, Switzerland is the most popular tourist country. The most popular tourist places within Switzerland are Geneva, Zurich, Lucerne, Zerm
파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. Introduction
2.Urban design
3. Infrastructure improvement
1) Need Assessment
2) Infrastructure Management
3) Intergovernmental Planning
4) The Environmental Imperative
5) Synchronizing Place Development Needs with Infrastructure Development
4. Basic Services : Police, Fire, and Education
- Programs f
the entertainment business or more specific thetheme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids are the ones who want to go to Euro Disney but since they cant go there by themselves Euro Disney tries to make it a place where families c
the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide that now Seoul city is not conducting marketing for tourism well. Seoul is very unique and attractive city in the world. Seoul includes modern and traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, S
the world in body, mind and spirit.
: To inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
People: Being a great place to work where people are i
Ⅰ. Hue-Place Brand 파악
1. Understanding Of The Brand
(1) Naming - HUMAN UNIQUE EMOTION PLACE
휴플레이스에서 휴의 의미는 한자로 휴식을 나타내며 영어로 HUE는 색조, 빛깔, 메이크업을 의미한다.
(2) Concept
1823의 Girl세대를 주요 타깃으로 하는 ‘Color Express 체험 공간’에서 스타일리시한 색조 화
the season it is the romantic comedy. They targeted on Christmas love story. The movie’s hero and heroines meet in accident and suddenly fall in love. It is big difference between Korean version and Remake one. (Korean one’s hero didn’t love heroines at first.)
The movie expected Christmas miracle (Like ‘love actually’ or ‘sweet Christmas’), so they changed season.
2. Place
M